Electronic signs on city buses no place for promos: report

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Winnipeg Transit’s electronic bus signs may not be used to feature diverse cultural greetings after all. In October, council’s public works committee directed Transit to explore options to mark diverse holidays and events on the digital signs on buses. A new report recommends eliminating all promotional messages instead. “When a display has extra information that is unrelated to their trip, such as promotional messages, the customer has to wait until the information they need loops around again. This delay can cause anxiety and frustration for customers trying to make split-second decisions about which bus to take,” wrote Alissa Clark, Transit’s […]

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